Refrex.co

WHO SHOULD ATTEND:   From small solo practices to large firms, the Internet has equalized the playing field. Knowing where and how you and your firm are presented online is crucial to your law practice.

OVERVIEW:   Discover how to create a primary practice presence on the Internet and
uphold professional and ethics rules. From the ethics of social media to your website, learn how online marketing experts expand clients for law firms and the specific Internet issues that are unique to you as an attorney. Find out how to manage your online reputation, attract new clients, and learn new ways that social media can save you both time and money.

You will receive a complimentary copy of Online Law Practice Strategies,’s, from Amazon’s #1 best-selling law practice marketing authored by Jabez LeBret and Mark Homer ($39.95 value)

1:30 – 2:30 p.m. FOUR PLACES ATTORNEYS NEED TO BE ONLINE – OTHER THAN YOUR WEBSITE
       1. Learn how to take advantage of over a hundred free online directories
       2. Why Google+ is so important and what you can and can’t do on your profile
       3. How to ethically control what is being said about you online
       4. How “Getting Reviews” can either boost your online presence or land you in court
           defending yourself

2:30 – 2:40 BREAK

2:40 – 3:40 p.m. SOCIAL MEDIA IS FOR THE BIRDS: THE ETHICAL ISSUES, PITFALLS, AND HOW YOU MAY BE WASTING YOUR TIME
       1. Learn how you can use social media for only 15 minutes a week
       2. Accidental discovery issues and how to avoid knowing something you wish you didn’t
       3. The social media networks that may be causing you to call yourself an expert -- a violation
           of ethical rules
       4. Where does the client relationship start?

3:40 – 3:50 p.m. BREAK

3:50 – 4:50 p.m. CREATING A WEBSITE THAT IS RANKED AND ATTRACTS CLIENTS WITHOUT VIOLATING ETHICS RULES
       1. Key features you should have on your website
       2. The Internet has spoken, you must Blog: How to easily blog without inadvertently violating
            ethics rules
       3. Getting prospects from your website: What violates the ethics of solicitation and how to avoid                    unmistaken discovery
       4. How “ tracking numbers” are hurting your online presence and what to do about it
       5. Disclaimers, email marketing, and testimonials: Avoiding ethics traps

              FACULTY:
              JABEZ LeBRET

ABOUT THE PRESENTER: 
Jabez is co-author of the Amazon #1 best-selling legal technology and marketing book, Online Law Practice Strategies: How to Turn Clicks into Clients. In 2012, he delivered over 40 CLE seminar presentations and has presented at several tech conferences.  Jabez writes a weekly business and technology column for NBC Chicago and is a founding partner of his digital marketing agency that works solely in the legal industry.

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Received before or on April 12:
$138 NBA member; $189 non-member

Received after April 12:
$148 NBA member; $199 non-member
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Registration must be received before or on APRIL 12 to guarantee written materials at the program. No refunds will be issued after the registration deadline; however, a substitute may attend for a registered participant.

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