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Guest Faculty: ROY GINSBURG is one of the most experienced attorney coaches in the Twin Cities and works with lawyers from all across the country to help them build successful and personally rewarding practices. Besides coaching, he has an active solo practice and is legal marketing ethics counsel to Minnesota Law & Politics and Super Lawyers® magazines and FindLaw, a Thomson West company.
In his 25-year legal career, Roy has worked in large and small law firms, as well as in-house counsel in corporate legal departments. In addition to coaching and practicing law, Roy is a frequent CLE lecturer. Bar associations nationwide sponsor his programs, which are all designed to enhance the professional development efforts of attorneys. Active in the Minnesota State Bar Association (MSBA), Roy chairs its Practice Management and Marketing Section. He has twice received the MSBA’s President’s Award for his task force contributions on the rules of professional conduct and on diversity. Roy is also a former president of the Minnesota chapter of the Association of Corpo-rate Counsel (ACC). For more information, go to www.royginsburg.com
SPEND THE MORNING LEARNING HOW TO
ATTRACT NEW CLIENTS
AND
SPEND THE AFTERNOON LEARNING
HOW TO KEEP THEM
Attend one or both half-day sessions and learn techniques to:
- Win New Clients
- Expand Your Business With Existing Clients
- Increase Your Referral Business
- Reduce Your Risk of Ethics Complaints
- and more!
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Morning Institute:
Ethical Marketing Skills for Lawyers
Learn how to market your practice and win new business without violating any ethics rules.
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8:00 a.m. - Registration
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8:00 a.m. - 11:45 a.m. - INSTITUTE
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LOCATION: AT&T/BELLSOUTH
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CREDIT: 3.0 CLE HOURS - DUAL (E&P or General)
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Featuring: Roy S. Ginsburg, J.D.
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Competition for clients is tougher than ever. Prospective clients can choose from among many, many lawyers. You need to communicate why you and your law firm are different from your competition – and to do so within ethical guidelines.
In the morning session you’ll learn proven methods to find new clients and referral sources within ethical guidelines.
- The Best Places to Meet Potential Clients
- How to Maximize In-Person Networking and Solicitation Ethically
- Ways to Generate Referrals and Structure Referral Fees
You’ll Benefit Knowing the Practical and Ethical Considerations About:
- What You Can Say That Is Not False Or Misleading (Rule 7.1)
- How To Network With Potential Clients – Comfortably And Ethically (Rule 7.3)
- Key Issues About Direct Mail Marketing (Rule 7.3)
- Referral Fees – Everything You Ever Wanted To Know and Then Some (Rules 1.5, 5.4 And 7.2)
- Speaking And Writing (Rules 7.1-7.3)
- Marketing Online (Rules 7.1 – 7.4)
- And More!
Received on or before Sept. 16:
$145 NBA member;
$165 non-member
Received after Sept. 16:
$159 NBA member;
$179 non-member
Register for Both Sessions and Save $:
Received on or before Sept. 16:
$275 NBA member;
$299 non-member
Received after Sept. 16:
$289 NBA member;
$319 non-member
REGISTRATION, CANCELLATION AND “NO SHOW”:
Registration received by OCT. 3 guarantees seating and written material. Registration received after OCT. 3 and at the door are limited to available seating.
PLEASE PRE-REGISTER!
Sorry, financial commitments do not allow us to refund or apply credit for cancellations or “no show” received by the NBA after OCT. 3; however, a substitute may attend for a registered participant.
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Afternoon Institute:
Effective and Ethical Client Service
Learn how to create satisfied clients, develop business and avoid facing an ethics complaint.
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12:30 p.m. - Registration
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1:00 p.m. - 4:15 p.m. - INSTITUTE
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LOCATION: AT&T/BELLSOUTH
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CREDIT: 3.0 CLE HOURS - DUAL (E&P or General)
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Featuring: Roy S. Ginsburg, J.D.
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In the afternoon session, how’ll find out how to create satisfied clients and generate referrals by providing outstanding service.
- The Best Practices that will Exceed Your Clients’ Expectations
- Ways to Eliminate the Most Common Sources of Client Dissatisfaction
- How to Handle Angry Clients and Avoid Ethical Complaints
You’ll Benefit Knowing About:
- How To Evaluate Your Clients’ Satisfaction
- Service-related Ethics Rules (Rules 1.2 – 1.5)
- Addressing Client Complaints (Rules 1.2 – 1.5)
- How to Foster Professional Qualities that Advance Client Service
- An Ounce of Prevention – How to Reduce or Eliminate Ethics Complaints
- And more!
Received on or before Sept. 16:
$145 NBA member;
$165 non-member
Received after Sept. 16:
$159 NBA member;
$179 non-member
Register for Both Sessions and Save $:
Received on or before Sept. 16:
$275 NBA member;
$299 non-member
Received after Sept. 16:
$289 NBA member;
$319 non-member
REGISTRATION, CANCELLATION AND “NO SHOW”:
Registration received by OCT. 3 guarantees seating and written material. Registration received after OCT. 3 and at the door are limited to available seating.
PLEASE PRE-REGISTER!
Sorry, financial commitments do not allow us to refund or apply credit for cancellations or “no show” received by the NBA after OCT. 3; however, a substitute may attend for a registered participant.
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