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Self-Paced Online

The Lawyer’s Guide to Marketing: Leveraging Digital and Personal Networks

What You Will Learn

  • Demystify the fundamentals of legal marketing by identifying effective, ethical strategies tailored to modern legal practice.
  • Explore practical methods for building a sustainable client base through personal branding, digital presence, and relationship-based outreach.
  • Develop a customized action plan to immediately apply marketing tactics that align with your practice area, personality, and professional goals.

Share this program:

What You Will Learn

  • Demystify the fundamentals of legal marketing by identifying effective, ethical strategies tailored to modern legal practice.
  • Explore practical methods for building a sustainable client base through personal branding, digital presence, and relationship-based outreach.
  • Develop a customized action plan to immediately apply marketing tactics that align with your practice area, personality, and professional goals.

Register now for immediate access to this program.

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  • Summary
  • Presenters
  • Components
  • Credit
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Price

$95 for Members
$189 for Non-members
$0 for All-Access CLE Pass

90 minutes
Date Published

July 16, 2025

Publisher

Nashville Bar Association

Subjects

Dual, Leadership, Practice Management, Self-Management

Questions

For immediate assistance please consult our FAQ page. If you're unable to find the answer you need, please call 615.242.9272 (M-F, 8:30 - 5 pm ET) or e-mail customer service.

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Summary

The Lawyer’s Guide to Marketing: Leveraging Digital and Personal Networks


1.5 Dual Credit 
*All-Access CLE 2025 Pass eligible program.


Have you ever actually been taught how to market your legal services? Or has your only exposure to marketing come from firms trying to sell you theirs? If you're like most lawyers, marketing remains a mystery—an awkward mix of buzzwords and billboards. But bringing in clients doesn't have to be confusing, uncomfortable, or expensive.

Join us for a practical, no-fluff session designed by lawyers, for lawyers, where we dive into what really works when it comes to building a book of business in today's competitive legal landscape.

 


Speakers: 

Jen Riley
Dr. Jen Riley, Vanderbilt University

Picture of Laura Baker
Laura Baker, Law Offices of John Day

 

Barbara Moss
Barbara Moss, Elder Law of Nashville (Speaker/ Producer of CLE) 

SWOD-25391

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Presenters

Barbara Moss
Founder - Elder Law of Nashville

Barbara Moss, the founder of Elder Law of Nashville, has been practicing law in Nashville for more than 30 years. She focuses... Read More

Laura Baker
Shareholder - The Law Offices of John Day

Laura Baker is a Shareholder at the Law Offices of John Day where she has spent more than 15 years representing clients in... Read More

Dr. Jen Riley
Senior Lecturer of Marketing - Vanderbilt University

Dr. Jen Riley is an award-winning professor, author, and marketer who spent over 10 years in the industry, working with... Read More

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Program Titles and Supporting Materials

This program contains the following components:

Media Files
Marketing - Video
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Credit

If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

  • TN
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How to Attend

Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

Technical Requirements
You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.

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Refund Policy
SeminarWeb and Nashville Bar Association programs are non-refundable.

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